A One-Stop Shop for All Things Entertainment: Tata Play Binge

Users of Tata Play DTH and Tata Play Binge will enjoy a streamlined experience thanks to the partnership between Tata Play and Amazon Prime. By working together, we can improve the customer experience by giving them access to Prime Video content and other perks, like same-day delivery. The new trend of app bundling focusses on customer convenience, according to Tata Play’s Managing Director and CEO Harit Nagpal.

In an exclusive conversation with ET Online, Nagpal stated, “We are working to expand this emerging category from its current small scale to something much more significant.” “At the moment, our main focus is on getting our tasks done. The subscription app category is quite young, and it is only now starting to create waves. These applications are not free alternatives, but rather premium ones. Promoting the usage of paid apps is our objective with this compilation. For the time being, he cautioned against setting concrete income targets.

Media Player

Live TV and OTT content can be enjoyed on one device with the Tata Play set-top box, eliminating the need to switch between various HDMI connections. With this internet-connected set-top box, you can watch videos on demand (VOD), catch-up shows from Tata Play (available for seven days), and content from famous applications like SonyLIV, Aha, and Hotstar.

Packages for Tata Play Binge

Various packages are available from Tata Play Binge, with the lowest costing Rs 199/month. With these plans, you can get Prime Lite and some of your favourite TV channels. Plus, there are more than 30 popular OTT apps available to users at varying price rates. You can subscribe to six over-the-top (OTT) applications for Rs 199/month, or you can get all 33 apps (including Prime Video) for Rs 349/month. Users may now design their own OTT bundles according to their tastes with Tata Play Binge’s new price options.

Partnership Between Amazon Prime and Tata Play

Beyond video content, Tata Play and Amazon Prime have partnered to offer shopping and shipping perks. Use your ICICI Bank credit card to get 5% back on Amazon Pay. Enjoy free limitless same-day delivery on more than a million products. And don’t miss out on the opportunity for free next-day delivery on more than four million products. Exclusive sales and discounts will be available to Prime members first.

Nagpal highlighted, “Binge is even more appealing with the addition of Prime Lite Membership, and Amazon Prime will be able to reach new audience segments with Tata Play’s strong content distribution network.” One further perk of Tata Play DTH is the introductory offer for an Amazon Prime membership for a year. With this deal, you get five screens of Prime Video, free two-day shipping, Amazon Music, Prime Reading, and Prime Gaming.